Interview with Luciana Broggi

Luciana Broggi is the Vice President Group Marketing for Hewlett-Packard and I was fortunate enough to secure a one-on-one interview with her late yesterday afternoon. I decided to tackle a few key topics in the interview namely:

• The HP Experience store launching in SA,
• HP’s commitment to South Africa,
• The motivation behind the “Making The Computer Personal Again” campaign,
• Importance of mobile in SA and Africa,
• HP’s positioning in the mobile space in relation to other key competitors,
• When and how the new products on display in Berlin will be made available to the SA market.

Luciana shared some great insights on how HP see the local market and I’ve decided to include the audio clip below.

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Filed Under HP - Berlin 2008, Hewlett Packard